Brands | Culture | Fiction
I’m John B. Dutton, a creative brand strategist, copywriter, and author.
In my professional life, I’ve helped organizations create and refine brands to become valuable assets because they resonate deeply with audiences. My bi-weekly newsletter Discomfort Zone explores the feedback loop between brands, culture, and tech. I also publish non-fiction regularly on Medium. As for my fiction… well, you can read some stories here or buy my books here.
Brands and Culture
I’ve been working in communications and marketing for over 30 years. In that time I’ve learned a lot about what makes people tick. I’m also a believer that progressive ideas can create a more just and equitable world, for the good of the entire planet and every living being on it. I’ve also done a ton of work with brands big and small. So I write about that too.
Fiction | A deadly, soul-churning satire.
Newsletter
Sign up for my bi-weekly newsletter covering brands, culture and tech.
Why read Discomfort Zone? To fulfill your curiosity and to incite even more curiosity about the latest developments in marketing and creativity, and what it all means for the way we live today.
Discomfort Zone has snackable chunks of content, including FOMO food (news you don’t want to miss) and a feature I call 1Qi – the one-question interview with a leader in their field.
Click the button below to read and subscribe, and please share with anyone you know who is curious!
Podcast
We learn about the world using words that represent things and ideas. But those words change their meaning over time. And maybe they mean different things to different people.
Fauxropter is about starting conversations, not winning arguments. It’s about raising questions, not necessarily answering them. Because ultimately, it's about different ways of seeing the world.
Fauropter is also available on Spotify and other podcast apps.