Fybromyalgia is a chronic pain condition that affects millions of people and is often difficult to diagnose. Pfizer’s Lyrica medication is treatment recommended by many healthcare professionals, so the pharma giant needed an eye-catching and informative pamphlet for doctors’ offices. My concept featured line-drawings of a female patient where barbed wire represented her pain and a string of flowers the outcome of being able to live pain-free. I wrote a series of questions and scales plus information on the disease that addressed the medical issues while adhering to pharmaceutical marketing regulations.