Brands | Culture | Fiction
I’m John B. Dutton, a creative brand strategy consultant, copywriter, and author.
In my professional life, I help organizations create and refine brands to become valuable assets because they resonate deeply with audiences. My bi-weekly newsletter Discomfort Zone explores the feedback loop between brands, culture, and tech. I also publish non-fiction regularly on Medium. As for my fiction… well, you can read some stories here or buy my books here.
2084 is a novel that imagines today’s new reality as tomorrow’s inescapable destination.
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Why read Discomfort Zone? To fulfill your curiosity and to incite even more curiosity about the latest developments in marketing and creativity, and what it all means for the way we live today.
Discomfort Zone has snackable chunks of content, including FOMO food (news you don’t want to miss) and a feature I call 1Qi – the one-question interview with a leader in their field.
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