Creative portfolio

After 35 years in the communications industry, I’ve learned a thing or two about capturing an audience’s attention and the psychology behind changing opinions and behaviour.

But what keeps clients coming back is my ability to understand their business and communications goals, then transpose them into words and pictures that get the job done.  

As well as copywriting, I also write articles and content for Strategy, Forbes Agency Council, and my bi-weekly newsletter Discomfort Zone which covers the feedback loop between brands, culture and tech.

My portfolio features copywriting and creative direction for B2B and B2C in a wide range of sectors such as retail, finance, pharma, skincare and beauty, tech, heavy industry, public unions, professional bodies, telecoms, marketing, travel, restaurants, and consumer packaged goods. Phew!

Click below for TV, video, digital, social media, radio, print, OOH, websites and more. I’m also a creative brand strategist (finding the right story to tell and then writing it to engage the market), but that stuff is confidential :)